The Message in the Clouds

I am fascinated by the tag clouds of the speeches at the Democratic Convention. They let you peel back the rhetoric, and be more aware of the message points that are being pounded into your head. Can't wait to put this the tag clouds of this week's speeches next to the tag clouds of next week's Republican speeches.

I also think tag clouds have a certain beauty. TagCrowd calls them "visual poetry," and that sounds about right to me.

Tag crowds can help our association to analyze how we are framing our mission and our issues. To see how our message is structured, I did a tag cloud of the About Us/What We Do page from the Web site. Here's what it says, and the tag cloud is below. What do you think?

NAIOP provides communication, networking and business opportunities for all real estate related professionals; provides a forum for continuing education; and promotes effective public policy, through its grassroots network, to create, protect and enhance property values.
NAIOP chapters members have great opportunities at the local level to enhance their business through educational programs, networking and government affairs. Members can also get involved at the national level — by attending conferences for continuing education, participating in National Forums for professional development and working to advance legislative initiatives like real estate taxation issues on Capitol Hill.

The forum for commercial real estate both locally and nationally, NAIOP promotes effective public policy through its grassroots network to create, protect and enhance property values. It offers education programs, research on trends and innovations, networking opportunities and strong legislative representation. NAIOP members are the principal players who shape the industry.

advance attending business capitol chapters commercial conferences continuing create development education effective enhance estate forum government grassroots hill initiatives innovations involved issues legislative level local members naiop national networking opportunities participating players policy principal professional programs promotes property protect provides public real related representation research shape strong taxation trends values

created at TagCrowd.com